Bioniks
Bioniks
Bioniks
Repositioning a Global Tech Social Enterprise
Repositioning a Global Tech Social Enterprise
Repositioning a Global Tech Social Enterprise
Scroll down to see the case study!
Scroll down to see the case study!
Scroll down to see the case study!
My Role
UX Designer
Researcher, UX Copywriter, Website Designer
Team
Pir Mufaz - Graphic Designer
Taha Faisal - Graphic Designer
Omer Syed - Illustrator
Hania Sherwani - Photographer
Abqurah Shauqat - Photgrapher
Timeline
4 months
Overview
Bioniks is a 1 in 24 global bionic limb manufacturing company in Pakistan that caters to SEC A and SEC C of Pakistan.
This project focused on repositioning a cutting-edge prosthetics company to break free from the misconception of being a welfare organization that serves on SEC C.
Through in-depth research and competitive analysis, we developed a strategic branding and UX overhaul, encompassing a website revamp, social media, film, and a comic book, to establish the brand as a leader in prosthetic innovation.
Disciplines
Design Thinking
User Experience
UX Copywriting
User Interface
Responsibilities
UX Research
Brand Design
Wireframing
Prototyping
Tools
Figma
Figjam
Adobe Illustrator
Adobe Photoshop
HIGHLIGHTS
HIGHLIGHTS
HIGHLIGHTS
A A-Z brand campaign elevating Bionik's brand image as a cutting-edge tech leader, exuding a premium feel across all touchpoints.
A A-Z brand campaign elevating Bionik's brand image as a cutting-edge tech leader, exuding a premium feel across all touchpoints.
A A-Z brand campaign elevating Bionik's brand image as a cutting-edge tech leader, exuding a premium feel across all touchpoints.
0.1
Homepage (Revamp)
PROTOTYPE
0.1
Homepage (Revamp)
PROTOTYPE
0.1
Homepage (Revamp)
PROTOTYPE
0.2
Get in Touch (Revamp)
PROTOTYPE
0.2
Get in Touch (Revamp)
PROTOTYPE
0.2
Get in Touch (Revamp)
PROTOTYPE
0.3
Products (Revamp)
PROTOTYPE
0.3
Products (Revamp)
PROTOTYPE
0.3
Products (Revamp)
PROTOTYPE
0.4
Information Booklet
DEFINE
0.4
Information Booklet
DEFINE
0.4
Information Booklet
DEFINE
0.5
Information Booklet
PROTOTYPE
0.5
Information Booklet
PROTOTYPE
0.5
Information Booklet
PROTOTYPE
0.6
Social Media Design
PROTOTYPE
0.6
Social Media Design
PROTOTYPE
0.6
Social Media Design
PROTOTYPE
0.7
Comic Book Design
PROTOTYPE
0.7
Comic Book Design
PROTOTYPE
0.7
Comic Book Design
PROTOTYPE
CONTEXT
CONTEXT
CONTEXT
Restoring more than just mobility.
Restoring more than just mobility.
Restoring more than just mobility.
Understanding the need.
Understanding the need.
Understanding the need.
Losing a limb means losing everyday independence: simple actions like brushing hair or holding a hand become challenges. Over 200,000 people in Pakistan face this reality each year due to accidents, illness, or congenital conditions. The struggle is more than physical; many amputees battle depression, strained relationships, and a lost sense of identity, making reintegration into daily life an uphill battle (Fig 1.0).
Losing a limb means losing everyday independence: simple actions like brushing hair or holding a hand become challenges. Over 200,000 people in Pakistan face this reality each year due to accidents, illness, or congenital conditions. The struggle is more than physical; many amputees battle depression, strained relationships, and a lost sense of identity, making reintegration into daily life an uphill battle (Fig 1.0).
Losing a limb means losing everyday independence: simple actions like brushing hair or holding a hand become challenges. Over 200,000 people in Pakistan face this reality each year due to accidents, illness, or congenital conditions. The struggle is more than physical; many amputees battle depression, strained relationships, and a lost sense of identity, making reintegration into daily life an uphill battle (Fig 1.0).
1.0
As-is Journey Map
EMPATHISE
1.0
As-is Journey Map
EMPATHISE
1.0
As-is Journey Map
EMPATHISE
Technology bridges the gap.
Technology bridges the gap.
Technology bridges the gap.
Prosthetics bridge this gap, from static limbs to AI-powered bionic solutions, restoring not just movement but independence and confidence.
Prosthetics bridge this gap, from static limbs to AI-powered bionic solutions, restoring not just movement but independence and confidence.
Prosthetics bridge this gap, from static limbs to AI-powered bionic solutions, restoring not just movement but independence and confidence.
Hover over to see details of each type
Click to see details of each type.
Click to see details of each type
Cosmetic Prosthetics
Pro
Able to blend in
Con
No functionality
Cosmetic Prosthetics
Pro
Able to blend in
Con
No functionality
Cosmetic Prosthetics
Pro
Able to blend in
Con
No functionality
Trad Myoelectric
Pro
Functional
Muscle controlled
Con
Limited movements
Heavy
Trad Myoelectric
Pro
Functional
Muscle controlled
Con
Limited movements
Heavy
Trad Myoelectric
Pro
Functional
Muscle controlled
Con
Limited movements
Heavy
Bionic Limb
Pro
More natural control
Light-weight
Con
Expensive
Bionic Limb
Pro
More natural control
Light-weight
Con
Expensive
Bionic Limb
Pro
More natural control
Light-weight
Con
Expensive
PROBLEM
PROBLEM
PROBLEM
Local innovation in a global market.
Local innovation in a global market.
Local innovation in a global market.
A social enterprise.
A social enterprise.
A social enterprise.
Bioniks, Pakistan’s only bionic prosthetics provider and one of just 24 globally, has pioneered AI-powered prosthetics since 2016. Through its dual-access model, it serves both affluent consumers (SEC A & B) and underprivileged (SEC C) via its welfare initiative.
Bioniks, Pakistan’s only bionic prosthetics provider and one of just 24 globally, has pioneered AI-powered prosthetics since 2016. Through its dual-access model, it serves both affluent consumers (SEC A & B) and underprivileged (SEC C) via its welfare initiative.
Bioniks, Pakistan’s only bionic prosthetics provider and one of just 24 globally, has pioneered AI-powered prosthetics since 2016. Through its dual-access model, it serves both affluent consumers (SEC A & B) and underprivileged (SEC C) via its welfare initiative.
Bioniks
Bioniks
Bioniks
Serves SEC A and B plus
Bionik Arm is available at a price in Pakistan for 5 lacs (2000$)
International standard, cost effective
Shorter waiting time
Serves SEC A and B plus
Bionik Arm is available at a price in Pakistan for 5 lacs (2000$)
International standard, cost effective
Shorter waiting time
Serves SEC A and B plus
Bionik Arm is available at a price in Pakistan for 5 lacs (2000$)
International standard, cost effective
Shorter waiting time
Bioniks Welfare
Bioniks Welfare
Bioniks Welfare
Serves SEC C
Longer waiting time
Free of cost
Serves SEC C
Longer waiting time
Free of cost
Serves SEC C
Longer waiting time
Free of cost
Bioniks catered to over 650+ people since 2016 to 2023 of which 80% comprised of SEC C.
Bioniks catered to over 650+ people since 2016 to 2023 of which 80% comprised of SEC C.
2.0
Competitor Analysis
DEFINE
2.0
Competitor Analysis
DEFINE
2.0
Competitor Analysis
DEFINE
2.1
Swot Analysis
DEFINE
2.1
Swot Analysis
DEFINE
2.1
Swot Analysis
DEFINE
PROBLEM STATEMENT
PROBLEM STATEMENT
PROBLEM STATEMENT
Bioniks is misperceived as a welfare organisation locally, limiting its ability to compete effectively as a global prosthetics brand despite having cutting-edge products.
Bioniks is misperceived as a welfare organisation locally, limiting its ability to compete effectively as a global prosthetics brand despite having cutting-edge products.
Bioniks is misperceived as a welfare organisation locally, limiting its ability to compete effectively as a global prosthetics brand despite having cutting-edge products.
A misunderstood identity.
A misunderstood identity.
A misunderstood identity.
My team and I conducted interviews of Bioniks' existing users in SEC A & B, individuals with limb loss, and the company's team members (Fig 2.2, 2.3) to understand why this misconception existed. This was what we gathered:
My team and I conducted interviews of Bioniks' existing users in SEC A & B, individuals with limb loss, and the company's team members (Fig 2.2, 2.3) to understand why this misconception existed. This was what we gathered:
My team and I conducted interviews of Bioniks' existing users in SEC A & B, individuals with limb loss, and the company's team members (Fig 2.2, 2.3) to understand why this misconception existed. This was what we gathered:
Lack of Awareness
Lack of Awareness
Despite being in the market for over 9 years, many had not even head about Bioniks as compared to their competitors.
Despite being in the market for over 9 years, many had not even head about Bioniks as compared to their competitors.
Online presence welfare focused
Online presence welfare focused
Interviewees with limb loss were surprised when they were told Bioniks serves SEC A & B. This was due to their online presences mostly showcasing SEC C in their posts.
Interviewees with limb loss were surprised when they were told Bioniks serves SEC A & B. This was due to their online presences mostly showcasing SEC C in their posts.
Questioning quality
Questioning quality
Many questioned the quality of Bioniks products, whether it was up to the mark as compared to international standards.
Many questioned the quality of Bioniks products, whether it was up to the mark as compared to international standards.
Scattered information
Scattered information
For those who were interested in Bioniks, it was difficult for them to get information on Bionik's products through the company's profiles.
For those who were interested in Bioniks, it was difficult for them to get information on Bionik's products through the company's profiles.
2.2
Intervews
EMPATHISE
2.2
Intervews
EMPATHISE
2.2
Intervews
EMPATHISE
2.3
Interview Information
DEFINE
2.3
Interview Information
DEFINE
2.3
Interview Information
DEFINE
Identifying usability gaps
Identifying usability gaps
Identifying usability gaps
This heuristic evaluation follows Jakob Nielsen’s 10 Usability Heuristics for User Interface Design (NNGroup) to identify usability issues affecting user experience. By assessing key principles, this analysis highlights critical gaps that hinder usability, clarity, and trust. (Fig 2.4, 2.5)
This heuristic evaluation follows Jakob Nielsen’s 10 Usability Heuristics for User Interface Design (NNGroup) to identify usability issues affecting user experience. By assessing key principles, this analysis highlights critical gaps that hinder usability, clarity, and trust. (Fig 2.4, 2.5)
This heuristic evaluation follows Jakob Nielsen’s 10 Usability Heuristics for User Interface Design (NNGroup) to identify usability issues affecting user experience. By assessing key principles, this analysis highlights critical gaps that hinder usability, clarity, and trust. (Fig 2.4, 2.5)
Unclear Purchase Process
Unclear Purchase Process
The buying process lacks clarity, especially for users outside Karachi, violating Visibility of System Status and User Control & Freedom. Without clear steps, users are uncertain how to proceed.
The buying process lacks clarity, especially for users outside Karachi, violating Visibility of System Status and User Control & Freedom. Without clear steps, users are uncertain how to proceed.
Navigation & CTA Issues
Navigation & CTA Issues
The CTA button becomes difficult to locate as users navigate deeper into the site, breaking User Control & Freedom and Consistency & Standards, disrupting task completion.
The CTA button becomes difficult to locate as users navigate deeper into the site, breaking User Control & Freedom and Consistency & Standards, disrupting task completion.
Products Not Highlighted
Products Not Highlighted
Product offerings are buried within sections, making it difficult for users to recognize key information, conflicting with Recognition Over Recall and Visibility of System Status.
Product offerings are buried within sections, making it difficult for users to recognize key information, conflicting with Recognition Over Recall and Visibility of System Status.
UI Lacks Consistency
UI Lacks Consistency
Inconsistent typography, structure, and unclear offerings reduce credibility and usability, failing to meet Aesthetic & Minimalist Design and Consistency & Standards.
Inconsistent typography, structure, and unclear offerings reduce credibility and usability, failing to meet Aesthetic & Minimalist Design and Consistency & Standards.
Missing Trust-Building Elements
Missing Trust-Building Elements
Lack of testimonials, certifications from healthcare professionals reduces trust, making it harder for users to validate credibility.
Lack of testimonials, certifications from healthcare professionals reduces trust, making it harder for users to validate credibility.
2.4
Heuristics Analysis
DEFINE
2.4
Heuristics Analysis
DEFINE
2.4
Heuristics Analysis
DEFINE
2.5
Old website of Bioniks
DEFINE
2.5
Old website of Bioniks
DEFINE
2.5
Old website of Bioniks
DEFINE
TARGET AUDIENCE
TARGET AUDIENCE
TARGET AUDIENCE
User focused, through and through.
User focused, through and through.
User focused, through and through.
Understanding the user.
Understanding the user.
Understanding the user.
We had a clear idea who we needed to target in order to fix this misconception. It was important to define this target in order to cater to their needs. (Fig 3.0-3.3)
We had a clear idea who we needed to target in order to fix this misconception. It was important to define this target in order to cater to their needs. (Fig 3.0-3.3)
We had a clear idea who we needed to target in order to fix this misconception. It was important to define this target in order to cater to their needs. (Fig 3.0-3.3)
SEC A & B of Pakistan
SEC A & B of Pakistan
SEC A & B of Pakistan
Primary target audience
Individuals with limb differences and their families
Age 25-50
Able to afford the product
Primary target audience
Individuals with limb differences and their families
Age 25-50
Able to afford the product
Primary target audience
Individuals with limb differences and their families
Age 25-50
Able to afford the product
Healthcare Professionals
Healthcare Professionals
Healthcare Professionals
Secondary target audience
Prosthetists, orthopaedic surgeons, physical therapists
Vouch for Bionik's products to give it more viability.
Secondary target audience
Prosthetists, orthopaedic surgeons, physical therapists
Vouch for Bionik's products to give it more viability.
Secondary target audience
Prosthetists, orthopaedic surgeons, physical therapists
Vouch for Bionik's products to give it more viability.
3.0
User Persona of Primary TA
DEFINE
3.0
User Persona of Primary TA
DEFINE
3.0
User Persona of Primary TA
DEFINE
3.1
User Persona of Secondary TA
DEFINE
3.1
User Persona of Secondary TA
DEFINE
3.1
User Persona of Secondary TA
DEFINE
3.2
To-be User Journey of Primary TA
DEFINE
3.2
To-be User Journey of Primary TA
DEFINE
3.2
To-be User Journey of Primary TA
DEFINE
3.3
Empathy Map
DEFINE
3.3
Empathy Map
DEFINE
3.3
Empathy Map
DEFINE
OBJECTIVE
OBJECTIVE
OBJECTIVE
A new image.
A new image.
A new image.
Make it high-tech.
Make it high-tech.
Make it high-tech.
We needed to change the way Bionik's was viewed: we needed to transform it into a premium, cutting edge brand, thereby enhancing its competitiveness in the local and global market.
We needed to change the way Bionik's was viewed: we needed to transform it into a premium, cutting edge brand, thereby enhancing its competitiveness in the local and global market.
We needed to change the way Bionik's was viewed: we needed to transform it into a premium, cutting edge brand, thereby enhancing its competitiveness in the local and global market.
SOLUTION
SOLUTION
A full-scale brand campaign elevating Bionik as a cutting-edge tech leader, exuding a premium feel across all touchpoints.
A full-scale brand campaign elevating Bionik as a cutting-edge tech leader, exuding a premium feel across all touchpoints.
A full-scale brand campaign elevating Bionik as a cutting-edge tech leader, exuding a premium feel across all touchpoints.
Power in your hand.
Power in your hand.
Power in your hand.
The big idea was to launch a campaign that made having a bionic arm a symbol of power, not pity.
The big idea was to launch a campaign that made having a bionic arm a symbol of power, not pity.
The big idea was to launch a campaign that made having a bionic arm a symbol of power, not pity.
VISUAL LANGUAGE
VISUAL LANGUAGE
VISUAL LANGUAGE
Sleek. Premium. High Tech.
Sleek. Premium. High Tech.
Sleek. Premium. High Tech.
A new look.
A new look.
A new look.
With high tech and premium being the main keywords, a confident and bold visual language was needed. To achieve this, high contrasting colours paired with sans font was our way. (Fig 5.0 - 5.2)
With high tech and premium being the main keywords, a confident and bold visual language was needed. To achieve this, high contrasting colours paired with sans font was our way. (Fig 5.0 - 5.2)
With high tech and premium being the main keywords, a confident and bold visual language was needed. To achieve this, high contrasting colours paired with sans font was our way. (Fig 5.0 - 5.2)
5.0
Campaign Logo
IDEATE
5.0
Campaign Logo
IDEATE
5.0
Campaign Logo
IDEATE
5.1
Color Palatte
IDEATE
5.1
Color Palatte
IDEATE
5.1
Color Palatte
IDEATE
5.2
Font
IDEATE
5.2
Font
IDEATE
5.2
Font
IDEATE
Product in the spotlight.
Product in the spotlight.
Product in the spotlight.
We needed to completely revamp this company's brand image so my team took over 150+ product photographs which were later utilised as assets throughout the deliverables (Fig 5.3).
We needed to completely revamp this company's brand image so my team took over 150+ product photographs which were later utilised as assets throughout the deliverables (Fig 5.3).
We needed to completely revamp this company's brand image so my team took over 150+ product photographs which were later utilised as assets throughout the deliverables (Fig 5.3).
5.3
Photographs by Hania & Abqurah
IDEATE
5.3
Photographs by Hania & Abqurah
IDEATE
5.3
Photographs by Hania & Abqurah
IDEATE
FINAL DESIGNS
FINAL DESIGNS
FINAL DESIGNS
The future of Bioniks.
The future of Bioniks.
The future of Bioniks.
Navigation that feels natural.
Navigation that feels natural.
Navigation that feels natural.
The navigation was redesigned to enhance findability, clarity, and user control, addressing key usability gaps (Fig 6.0). Previously, critical actions were buried, making it difficult for users to access information and complete tasks. The new information architecture streamlined the structure, reducing cognitive load and improving scanability. High-contrast elements and a bold yet minimal visual language reinforced recognition over recall, ensuring a more intuitive and efficient browsing experience (Fig 6.1).
The navigation was redesigned to enhance findability, clarity, and user control, addressing key usability gaps (Fig 6.0). Previously, critical actions were buried, making it difficult for users to access information and complete tasks. The new information architecture streamlined the structure, reducing cognitive load and improving scanability. High-contrast elements and a bold yet minimal visual language reinforced recognition over recall, ensuring a more intuitive and efficient browsing experience (Fig 6.1).
The navigation was redesigned to enhance findability, clarity, and user control, addressing key usability gaps (Fig 6.0). Previously, critical actions were buried, making it difficult for users to access information and complete tasks. The new information architecture streamlined the structure, reducing cognitive load and improving scanability. High-contrast elements and a bold yet minimal visual language reinforced recognition over recall, ensuring a more intuitive and efficient browsing experience (Fig 6.1).
6.0
Website Information Architecture
DEFINE
6.0
Website Information Architecture
DEFINE
6.0
Website Information Architecture
DEFINE
6.1
Homepage (Revamp)
PROTOTYPE
6.1
Homepage (Revamp)
PROTOTYPE
6.1
Homepage (Revamp)
PROTOTYPE
A strong brand voice.
A strong brand voice.
A strong brand voice.
Clear, strategic UX writing was integrated to reinforce Bioniks as a premium, socially conscious, and trusted leader in prosthetics. Addressing earlier gaps in credibility and clarity, the new content establishes trust through certifications, impact-driven storytelling, and a confident tone. Every word is designed to guide users effortlessly while reinforcing Bioniks’ commitment to innovation and empowerment (Fig 6.2, 6.3).
Clear, strategic UX writing was integrated to reinforce Bioniks as a premium, socially conscious, and trusted leader in prosthetics. Addressing earlier gaps in credibility and clarity, the new content establishes trust through certifications, impact-driven storytelling, and a confident tone. Every word is designed to guide users effortlessly while reinforcing Bioniks’ commitment to innovation and empowerment (Fig 6.2, 6.3).
Clear, strategic UX writing was integrated to reinforce Bioniks as a premium, socially conscious, and trusted leader in prosthetics. Addressing earlier gaps in credibility and clarity, the new content establishes trust through certifications, impact-driven storytelling, and a confident tone. Every word is designed to guide users effortlessly while reinforcing Bioniks’ commitment to innovation and empowerment (Fig 6.2, 6.3).
6.2
About page (Revamp)
PROTOTYPE
6.2
About page (Revamp)
PROTOTYPE
6.2
About page (Revamp)
PROTOTYPE
6.3
Homepage (Revamp)
PROTOTYPE
6.3
Homepage (Revamp)
PROTOTYPE
6.3
Homepage (Revamp)
PROTOTYPE
Simplifying engagement and purchase.
Simplifying engagement and purchase.
Simplifying engagement and purchase.
A clear CTA and streamlined process were implemented to address earlier usability gaps, ensuring crisp user engagement and a frictionless purchase journey. The "Get in Touch" structure now provides direct access to essential information, reducing confusion and enhancing trust. (Fig 6.4, 6.5).
A clear CTA and streamlined process were implemented to address earlier usability gaps, ensuring crisp user engagement and a frictionless purchase journey. The "Get in Touch" structure now provides direct access to essential information, reducing confusion and enhancing trust. (Fig 6.4, 6.5).
A clear CTA and streamlined process were implemented to address earlier usability gaps, ensuring crisp user engagement and a frictionless purchase journey. The "Get in Touch" structure now provides direct access to essential information, reducing confusion and enhancing trust. (Fig 6.4, 6.5).
6.4
Get In Touch (Revamp)
PROTOTYPE
6.4
Get In Touch (Revamp)
PROTOTYPE
6.4
Get In Touch (Revamp)
PROTOTYPE
6.5
Get In Touch (Revamp)
PROTOTYPE
6.5
Get In Touch (Revamp)
PROTOTYPE
6.5
Get In Touch (Revamp)
PROTOTYPE
Technology at the core.
Technology at the core.
Technology at the core.
The design keeps key product details upfront, using progressive disclosure to make complex features easy to grasp. Emphasizing “High-Tech” as a core brand pillar, this section strengthens Bioniks' position among 24 global competitors while showcasing its advanced prosthetic capabilities. (Fig 6.6 - 6.8).
The design keeps key product details upfront, using progressive disclosure to make complex features easy to grasp. Emphasizing “High-Tech” as a core brand pillar, this section strengthens Bioniks' position among 24 global competitors while showcasing its advanced prosthetic capabilities. (Fig 6.6 - 6.8).
The design keeps key product details upfront, using progressive disclosure to make complex features easy to grasp. Emphasizing “High-Tech” as a core brand pillar, this section strengthens Bioniks' position among 24 global competitors while showcasing its advanced prosthetic capabilities. (Fig 6.6 - 6.8).
6.6
Product Page (Revamp)
PROTOTYPE
6.6
Product Page (Revamp)
PROTOTYPE
6.6
Product Page (Revamp)
PROTOTYPE
6.7
Features
PROTOTYPE
6.7
Features
PROTOTYPE
6.7
Features
PROTOTYPE
6.8
Technology
PROTOTYPE
6.8
Technology
PROTOTYPE
6.8
Technology
PROTOTYPE
Keeping Impact seperate
Keeping Impact seperate
Keeping Impact seperate
Separating impact from commerce ensured Bioniks' social mission remained visible and credible. Real stories built trust and emotional connection, reinforcing Bioniks as a human-centered, ethical leader in prosthetics.
Separating impact from commerce ensured Bioniks' social mission remained visible and credible. Real stories built trust and emotional connection, reinforcing Bioniks as a human-centered, ethical leader in prosthetics.
Separating impact from commerce ensured Bioniks' social mission remained visible and credible. Real stories built trust and emotional connection, reinforcing Bioniks as a human-centered, ethical leader in prosthetics.
6.9
Impact (Revamp)
PROTOTYPE
6.9
Impact (Revamp)
PROTOTYPE
6.9
Impact (Revamp)
PROTOTYPE
6.9
Impact (Revamp)
PROTOTYPE
6.9
Impact (Revamp)
PROTOTYPE
6.9
Impact (Revamp)
PROTOTYPE
Bridging trust with healthcare.
Bridging trust with healthcare.
Bridging trust with healthcare.
Designed for hospitals and healthcare professionals, the booklet provided clear, technical insights into Bioniks’ prosthetics. It addressed a key usability gap, credibility, ensuring informed decision-making in clinical settings. (Fig 7.0 - 7.2)
Designed for hospitals and healthcare professionals, the booklet provided clear, technical insights into Bioniks’ prosthetics. It addressed a key usability gap, credibility, ensuring informed decision-making in clinical settings. (Fig 7.0 - 7.2)
Designed for hospitals and healthcare professionals, the booklet provided clear, technical insights into Bioniks’ prosthetics. It addressed a key usability gap, credibility, ensuring informed decision-making in clinical settings. (Fig 7.0 - 7.2)
7.0
Booklet
PROTOTYPE
7.0
Booklet
PROTOTYPE
7.0
Booklet
PROTOTYPE
7.1
Booklet
PROTOTYPE
7.1
Booklet
PROTOTYPE
7.1
Booklet
PROTOTYPE
7.2
Booklet
PROTOTYPE
7.2
Booklet
PROTOTYPE
7.2
Booklet
PROTOTYPE
An online presence.
An online presence.
An online presence.
A strategic online presence was critical for accessibility and brand recall. Social media positioned Bioniks as an industry leader, fostering engagement and trust beyond physical spaces. (Fig 7.3).
A strategic online presence was critical for accessibility and brand recall. Social media positioned Bioniks as an industry leader, fostering engagement and trust beyond physical spaces. (Fig 7.3).
A strategic online presence was critical for accessibility and brand recall. Social media positioned Bioniks as an industry leader, fostering engagement and trust beyond physical spaces. (Fig 7.3).
7.3
Social Media Posts
PROTOTYPE
7.3
Social Media Posts
PROTOTYPE
7.3
Social Media Posts
PROTOTYPE
Empowering young users.
Empowering young users.
Empowering young users.
As the only provider serving children as young as four, a comic made prosthetics feel approachable. It tackled fear and uncertainty through storytelling, creating a child-friendly user experience. (Fig 7.4).
As the only provider serving children as young as four, a comic made prosthetics feel approachable. It tackled fear and uncertainty through storytelling, creating a child-friendly user experience. (Fig 7.4).
As the only provider serving children as young as four, a comic made prosthetics feel approachable. It tackled fear and uncertainty through storytelling, creating a child-friendly user experience. (Fig 7.4).
7.4
Comic Book
PROTOTYPE
7.4
Comic Book
PROTOTYPE
7.4
Comic Book
PROTOTYPE
RETROSPECTIVE
RETROSPECTIVE
RETROSPECTIVE
What's worked. What's next.
What's worked. What's next.
What's worked. What's next.
A HUGE SUCCESS
A HUGE SUCCESS
A HUGE SUCCESS
A research-driven, user-centered revamp increased engagement by 25% and boosted conversions by 30%, proving the impact of strategic design.
A research-driven, user-centered revamp increased engagement by 25% and boosted conversions by 30%, proving the impact of strategic design.
A research-driven, user-centered revamp increased engagement by 25% and boosted conversions by 30%, proving the impact of strategic design.
8.0
Launch
TEST
8.0
Launch
TEST
8.0
Launch
TEST
8.1
Launch
TEST
8.1
Launch
TEST
8.1
Launch
TEST
8.2
Launch
TEST
8.2
Launch
TEST
8.2
Launch
TEST
Project Takeaways:
Project Takeaways:
Project Takeaways:
Empathy amplifies impact
Empathy amplifies impact
Empathy amplifies impact
Framing this as a business problem alone would have diluted its message. Prioritizing user needs made the campaign stronger and more resonant.
Physical interaction was the core of immersion. Full-body mechanic turned passive frustration into active agency, making emotions tangible.
Framing this as a business problem alone would have diluted its message. Prioritizing user needs made the campaign stronger and more resonant.
No problem is too simple
No problem is too simple
No problem is too simple
What seemed like a misperception was rooted in deeper systemic issues. A thorough understanding of the problem space led to a more effective solution.
What seemed like a misperception was rooted in deeper systemic issues. A thorough understanding of the problem space led to a more effective solution.
What seemed like a misperception was rooted in deeper systemic issues. A thorough understanding of the problem space led to a more effective solution.
Messaging is part of UX
Messaging is part of UX
Messaging is part of UX
Beyond visuals and interactions, clear, trust-driven communication shaped how users engaged with the brand and its mission.
Beyond visuals and interactions, clear, trust-driven communication shaped how users engaged with the brand and its mission.
Beyond visuals and interactions, clear, trust-driven communication shaped how users engaged with the brand and its mission.
Next Project:
Next Project:
Next Project:
CURRENTLY:
Soaking in the warmth because thank GOD the temperature is in plus!
CONTACT
fatimafareedkapadia@gmail.com
+1 (403) 651-4512
@ 2025 Fatima Fareed, All Rights Reserved
Made with love and lots and lots of chai <3
CURRENTLY:
Soaking in the warmth because thank GOD the temperature is in plus!
CONTACT
fatimafareedkapadia@gmail.com
+1 (403) 651-4512
@ 2025 Fatima Fareed, All Rights Reserved
Made with love and lots and lots of chai <3
CURRENTLY:
Soaking in the warmth because thank GOD the temperature is in plus!
CONTACT
fatimafareedkapadia@gmail.com
+1 (403) 651-4512
@ 2025 Fatima Fareed, All Rights Reserved
Made with love and lots and lots of chai <3